Security Company Business Plan Template [Free Download]

A solid business plan is essential whether you're seeking funding, recruiting partners, or simply organizing your thoughts before launch. This template is tailored specifically for security guard companies, covering the unique aspects of the industry.

Executive Summary

Write this section last, but put it first in your document. It should capture the essence of your business in 1-2 pages.

Key Elements

• Company name and location
• Mission statement (what you do and why)
• Services offered (unarmed, armed, mobile patrol, etc.)
• Target market (industries, geography, client size)
• Competitive advantage (what makes you different)
• Financial summary (startup costs, projected revenue, break-even)
• Funding request (if seeking investment)

Company Description

Business Structure

• Legal structure (LLC, Corporation, etc.)
• Ownership and management team
• Company history (if existing) or founding story
• Location and facilities
• Licenses and certifications held

Mission and Vision

Your mission should articulate what you do for clients. Your vision should describe where you want the company to be in 5-10 years. Avoid generic statements—make them specific to your approach.

Market Analysis

This section demonstrates you understand your market. Research actual data for your geographic area.

Industry Overview

• Security industry size and growth trends
• Local market conditions
• Regulatory environment in your state
• Technology trends affecting the industry

Target Market

Define your ideal clients specifically:

• Industries (retail, healthcare, construction, etc.)
• Company size (small business, enterprise)
• Geographic area (cities, counties served)
• Service type preference (standing guard, patrol, etc.)
• Budget range

Competitive Analysis

Identify your main competitors:

• Who they are (names, size, locations)
• Services they offer
• Their strengths and weaknesses
• Their pricing (if known)
• How you'll differentiate

Services Offered

Detail each service line you'll provide:

Service Categories

• Standing Guard Services: Lobby security, access control, visitor management
• Mobile Patrol: Vehicle patrol routes, alarm response, lock/unlock services
• Event Security: Concerts, corporate events, private parties
• Specialized Services: Executive protection, loss prevention, fire watch
• Remote Monitoring: Virtual guard services, video monitoring

Service Delivery Model

Explain how you'll deliver services:

• Staffing approach (employee vs. 1099)
• Supervision structure
• Technology platforms used
• Quality assurance methods
• Client communication protocols

Marketing and Sales Strategy

Marketing Channels

• Website and SEO
• Local networking (chambers, associations)
• Industry events and trade shows
• Referral programs
• Property manager relationships
• Social media presence

Sales Process

Describe how you'll convert leads to clients:

• Lead qualification criteria
• Site assessment process
• Proposal development
• Pricing methodology
• Contract negotiation approach
• Client onboarding process

Operations Plan

Staffing

• Hiring process and criteria
• Training program
• Scheduling methodology
• Supervision and field management
• Performance evaluation

Technology

• Guard tour/patrol verification system
• Scheduling and time tracking
• Communication platforms
• Incident reporting tools
• Client portal/reporting

Quality Control

• Site inspections frequency
• Client feedback collection
• Performance metrics tracked
• Corrective action procedures

Management Team

Highlight relevant experience:

• Owner/founder background
• Operations management experience
• Security industry credentials
• Key hires planned
• Advisory board (if any)

Financial Projections

Startup Costs

• Licensing and permits
• Insurance (deposits and first premiums)
• Equipment and uniforms
• Technology setup
• Office/operations center
• Marketing launch
• Working capital (3-6 months)

Revenue Projections

Create monthly projections for Year 1, quarterly for Years 2-3:

• Number of contracts/accounts
• Billable hours per account
• Average bill rate
• Total revenue

Expense Projections

• Labor costs (wages, taxes, benefits)
• Insurance
• Equipment and supplies
• Technology subscriptions
• Vehicle costs (if mobile patrol)
• Administrative overhead

Profitability Analysis

• Gross margin by service type
• Operating margin targets
• Break-even analysis
• Cash flow projections

Growth Strategy

Outline your path from startup to established company:

• Year 1: Foundation (X accounts, Y revenue)
• Year 2: Growth (new service lines, expanded geography)
• Year 3: Scale (management team, systems maturity)
• Long-term: Market position goals